LAMOURS NEW YORK

For La’mours New York’s Fall/Winter 2024 collection, we led photography for a full 360° campaign, capturing both creative editorial and e-commerce imagery. In collaboration with art director Mathew Ellenberger, we worked closely with the founder to visually tell the brand’s story —drawing from the inspirations behind the collection and her overarching vision. The editorial lookbook brought her narrative to life for buyers and customers alike, while social-first and product-driven shots ensured a cohesive brand presence across platforms. From pre-production through post, we helped steer the creative team to deliver a rich, story-led campaign.

Stylist: Karyn Grupski (founder)

art direction: Mathew Ellenberger

hair/ mua: Ayumi (houseofayumi)

models: Attilia (seasoned models), Marissa Hull (emg)