NORTH BAR
Since its opening, I’ve partnered with North Bar in Tribeca, New York City to shape and evolve its visual identity through compelling, brand-aligned photography. From seasonal cocktail photography and menu item shoots to event coverage and staff portraits, my work captures the unique energy and aesthetic of this downtown NYC hotspot. Over the years, I’ve helped develop North Bar’s visual language across social media, website content, advertising campaigns, and organic media—creating cohesive, high-impact assets that reflect the bar’s personality and seasonal offerings. This ongoing collaboration includes regular content updates, ensuring that North Bar’s digital presence always feels fresh, consistent, and on-brand.
