This lifestyle-focused shoot documented the Lamours New York pop-up shop in SoHo, capturing the vibrant atmosphere, curated store design, and the essence of Karyn Lamour’s fashion collection. Blending retail storytelling with editorial-style photography, the project showcases the designer’s world—her muses, mood, and brand identity—through authentic moments and immersive visuals. From the energy of in-store guests to detailed shots of her NYC-designed pieces, the imagery reflects the soul of the Lamours brand.